Born and raised in Dubai, she built her production career across the Middle East, North Africa, Asia, and Europe — spanning feature film, television, commercials, fashion, and live events — before moving to Los Angeles. There she worked with MJZ and Acne Studios before joining UNIT9, where she built out its experiential arm, and then Thinkingbox, where she expanded its US presence — eventually founding The Mad Hattar. TMH is a creative studio working at the intersection of story, technology, and execution — bringing spatial storytelling to life from conception to completion through a global network of artists and production specialists. Rania's cross-disciplinary background and instinct for unorthodox approaches are foundational to how the studio works: adaptive, rigorous, and built to make ambitious ideas real.

With a career spanning advertising, production, and the art world — taking him from Kabul to Los Angeles to Nairobi to London. In 2008, he introduced branded content to the Middle East, building Publicis Groupe's division from the ground up and winning multiple international awards for transmedia work along the way. Educated in design and film, Waël's work is driven by a single conviction: that creativity comes from finding the logical truth in the task. Strategic, precise, and instinctively cross-disciplinary, he builds experiences that run on the engine of a well-told story.

For more than 17 years, Lucien has worked across multiple television formats, eventually working with VICE Arabia and collaborating with diverse cultures across the Arab world. Beyond working in the Middle East, Lucien has produced narrative projects across Asia and North Africa, bringing stories from those communities to the screen. He was a pivotal force in shaping ad campaigns tailored for a Middle Eastern audience, earning an Effie Award for his work with Anghami and the streaming platform’s hip hop record label based in KSA.

Gathering inspiration from all corners of the world—from being stationed in Italy during his time serving in the US Navy to spending four years in China learning Mandarin—Collin works on film, television, commercial, fashion, and experiential projects. He worked as the lead man for many production companies like Smuggler, Biscuit, Iconoclast, and ArtClass Content. Other lead man credits include Dior’s VIP-only desert fashion show, Marc Jacobs, Michael Kors, Fenty, and Jimmy Choo. He was the lead man on narrative projects like Austin Peters' Skincare and the Netflix comedy series Freeridge. He served as set dresser for the hit Amazon series Fallout (Seasons 2 and 3). Collin worked as a set dresser on many of Tate McRae’s music videos and construction coordinator on the Disney+ series MPower, which centers on the stories of iconic women from the Marvel Cinematic Universe.

His career began in new media and lifestyle marketing, before most brands knew they needed either. That instinct for working outside the established playbook has defined everything since. His work crosses industry lines and disciplines by design. Where most strategists optimize for reach, James builds for resonance, developing communication concepts that are rigorous, empathetic, and precise enough to cut through at a moment when audiences have become experts at tuning out. The brands he works with are better for it. The clearest demonstration of that approach came when he was part of the team that brought Shepard Fairey's art into the strategic framework for Barack Obama's presidential campaign, a case study in how the right creative instinct, applied at the right moment, can shift culture.

with a lifelong interest in how humans and machines interact. In 1996, he joined the original team that built Electronic Arts' motion-capture studio as its youngest member. That work led him through Nintendo, Next Level, Boss Game, and Black Box — and eventually into music, where he founded Unfamiliar Records, helped develop the infrastructure behind Topspin Media, and launched StageBloc, a social commerce startup built around music and entertainment. After years in music and creative tech, he joined the founding team at Hala Systems, helping build tools to predict airstrikes during the Syrian Civil War. The work pointed to something bigger: the same systems used to move culture could also help save lives. That thread continued with Starling Labs for Data Integrity, where he developed tools later used in war crimes prosecutions at the International Criminal Court. He helped build EQTYLAB and regularly collaborates with Imogen Heap on tools designed to support and protect creators, with an emphasis on trust and transparency in AI-driven media. Now based in Los Angeles, his focus is on collapsing the distance between physical and digital worlds — working across AI, AR, and VR with a humanistic approach.